Download your Heineken® Beer Report 2022

Featuring independent research compiled by sector experts, the Heineken® Beer Report looks at the important changes in the beer industry over the last few years and the differing tastes of a new generation of beer drinkers.

Find out:
  • How to attract younger adult drinkers, such as Generation Y and Z (18-35-year-olds)
  • Which beer categories are in growth and offer higher revenues
  • Why tastes are changing and what’s behind the shift
  • How the demand for premium, lighter-tasting lager can benefit your pub
  • Where customers are looking to spend next

Download the FREE Heineken® Beer Report by completing and submitting the short form below.

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Refreshing Lager Sales